Role by role
Breaking down what I've done.
Six roles across healthcare, higher education, ed-tech, and nonprofits — here's what each one actually looked like, day to day.
Oct 2025 — Present
Digital Engagement Analyst & Student Success Coordinator
High Expectations English Language School · Malden, MA
Communications & Content
- Manage multi-channel student communications across email, SMS, and social media — supporting admissions outreach, enrollment workflows, and ongoing student engagement.
- Create student-facing content, including announcements, event promotions, and visual assets aligned with institutional branding.
- Capture and produce on-site content — photos, short-form video, and testimonials — for marketing and community outreach.
- Assess content and campaign performance across channels, optimizing messaging, format, timing, and distribution with data-driven insights.
- Monitor institutional visibility across public-facing platforms to protect and strengthen brand positioning.
Analytics & Reporting
- Analyze student lifecycle data — enrollment, attendance, retention, and tuition — to surface actionable insights for leadership and academic teams.
- Design and maintain dashboards and recurring reports that translate complex datasets into clear recommendations for non-technical stakeholders.
- Define and track KPIs across enrollment, engagement, and retention to support institutional decision-making and strategic planning.
- Conduct ad-hoc analyses supporting accreditation reporting, program evaluation, and operational audits.
Systems & Operations
- Build and maintain structured data systems in Airtable and Google Sheets to improve reporting accuracy and cross-departmental efficiency.
- Standardize workflows for attendance tracking, student records, and internal reporting to reduce organizational dependency risks.
- Design, distribute, and analyze institutional surveys for students and faculty, translating findings into strategic recommendations for program and enrollment improvement.
AirtableGoogle Sheets
May — Sept 2025
Digital Marketing Intern
Endevo Inc. · Remote, Boston
- Designed and conducted UX surveys for the My Final Playbook app, analyzing user feedback to inform product improvements.
- Redesigned the Peace of Mind Assessment on Endevo.life — rewrote question wording, built a new scoring rubric, and mapped branching logic to outcomes.
- Connected Typeform → Zapier → GoHighLevel so assessment scores triggered segmented email automations, with users receiving tailored onboarding sequences based on their preparedness level.
TypeformZapierGoHighLevel
Jul 2024 — May 2025
Digital Marketing Specialist (Volunteer)
STEM Education Organization Cambodia · Remote
- Designed and executed email marketing campaigns in Mailchimp to drive audience engagement and lead generation.
- Integrated Google Analytics with the rebranded website to monitor performance and inform SEO optimization.
- Researched and implemented SEO best practices to improve website visibility and user experience.
- Monitored ad campaign setup, audience targeting, and performance tracking in Meta Business Suite.
MailchimpGoogle AnalyticsMeta Business Suite
Oct 2023 — May 2024
Marketing & Communications Intern
Innovate@BU · Boston University
- Developed and scheduled multi-channel marketing content in Sprinklr and Asana for student-focused campaigns.
- Produced and edited testimonial videos supporting Innovate@BU brand storytelling and event promotion.
- Assisted with campaign reporting and analysis to optimize engagement and inform future strategy.
- Supported event and webinar logistics through Eventbrite, including automated reminder texts and emails.
- Updated and maintained the Innovate@BU blog on WordPress, keeping publishing timely and aligned with brand voice.
SprinklrAsanaEventbriteWordPress
Oct 2022 — May 2023
Social Media Intern, Brand Team
Boston Medical Center · Boston, MA
- Drafted and edited social messaging and press content aligned with brand voice and healthcare mission.
- Created and launched video content that earned 10K+ organic views across social platforms.
- Managed social media calendars and content scheduling in Sprout Social and Airtable for strategic brand campaigns.
- Monitored campaign performance via Sprout Social and platform analytics, delivering monthly reports with insights to optimize communications strategy.
- Supported community engagement by responding to comments and DMs and flagging concerns, building community trust.
Sprout SocialAirtable
Jul — Sept 2022
Marketing & Graphic Intern
iWorks @ Suffolk University · Boston, MA
- Designed campaign visuals and edited promotional videos for nonprofit clients.
- Drafted content calendars for YouTube and Instagram.
- Developed branded email campaigns and donor-facing materials.
Beyond the day job
What I do for fun! 👀
Passion projectTinCan Translator™
- Designed, built, and shipped an iOS translation app solo — idea to App Store submission in about 48 hours, now live on the App Store.
- Two phones pair once by QR code, then each person simply speaks their own language — a live transcript streams while you talk, and a clean translation lands, and speaks aloud, when you end your turn.
- Sixteen languages run fully on-device; Khmer and Cantonese are powered by cloud AI and deliberately kept free, so no one's language is second-class.
FlutterSupabaseOn-device ML
Download on the App Store
See the full story
Passion accountThe Cosmetics Lens
- My personal passion project exploring the beauty industry through a marketing lens, over on Instagram.
- It looks beyond the products to unpack the branding, storytelling, and campaign strategies that help beauty brands connect with consumers — blending my love of beauty with a curiosity for what makes marketing work.
Education
The academic foundation.
2025 · BOSTON UNIVERSITY
M.S. in Applied Business Analytics
Data storytelling, statistical analysis, and business intelligence.
2022 · SUFFOLK UNIVERSITY
B.S. in Business Administration, Marketing
Concentration in Brand Marketing · Minor in Psychology.