Social Media Analytics
TikTok campaign report for @arlo_cat — growth and engagement analysis, content performance breakdowns, and data-backed recommendations, presented May 2025.
M.S. in Applied Business Analytics, Boston University
Who am I
Data-driven strategy meets creative execution.
I'm a digital marketer and content creator with a Master's in Applied Business Analytics from Boston University and a background in brand marketing. I use data to understand why audiences engage — then build the strategy and content to meet them there.
I've supported brand and communications teams across healthcare, higher education, and nonprofits — from Boston Medical Center to Innovate@BU to STEM Education Organization Cambodia. Today I lead digital engagement and analytics at High Expectations English Language School.
Boston, MA
Analytics × Marketing
International perspective
2025 · BOSTON UNIVERSITY
M.S. in Applied Business Analytics
Data storytelling, statistical analysis, and business intelligence.
2022 · SUFFOLK UNIVERSITY
B.S. in Business Administration, Marketing
Concentration in Brand Marketing · Minor in Psychology.
Data Storytelling
Research turned into visual narratives — Olympics fandom consumer research, a homelessness data story for Higher Ground Boston, and a platform-native explainer series.
Short-Form & Event Coverage
Fun short-form content, interviews, and event coverage — from campus innovation showcases and award ceremonies to day-in-the-life features.
Research & Writing
Long-form analysis, including a research report on the impacts of psychological abuse on children and adolescents, and a Tiffany & Co. South America market-entry study.
Passion projectTinCan Translator™
Two phones, two languages, one conversation.
It started with a real problem: talking with a Portuguese-speaking classmate meant passing one phone back and forth in Google Translate. TinCan replaces that ritual — two phones pair once by QR code, then each person simply speaks their own language. A live transcript streams while you talk, and a clean translation lands — and speaks aloud — when you end your turn.
Sixteen languages run fully on-device; Khmer and Cantonese are powered by cloud AI and deliberately kept free, so no one's language is second-class. Designed, built, and shipped solo — idea to App Store submission in about 48 hours.
Idea → App Store in ~48 hrs
16 languages on-device
No accounts · nothing stored
Flutter · Supabase · on-device ML
v1 complete · App Store submission in progress · iOS first, Android planned
Ask me about TinCanExperience
Where I've made an impact.
Oct 2025 — Present
Digital Engagement Analyst & Student Success Coordinator
High Expectations English Language School · Malden, MA
Own multi-channel student communications and institutional analytics — building dashboards, KPI tracking, and reports that turn enrollment, attendance, and retention data into decisions.
May — Sept 2025
Digital Marketing Intern
Endevo Inc. · Remote, Boston
Ran UX research for the My Final Playbook app and redesigned the Peace of Mind Assessment — new scoring rubric, branching logic, and Typeform → Zapier → GoHighLevel email automations.
Jul 2024 — May 2025
Digital Marketing Specialist (Volunteer)
STEM Education Organization Cambodia · Remote
Led SEO, email marketing, and analytics for the rebranded website — Mailchimp campaigns, Google Analytics measurement, and Meta Ads monitoring.
Oct 2023 — May 2024
Marketing & Communications Intern
Innovate@BU · Boston University
Produced testimonial videos and multi-channel content with Sprinklr and Asana; maintained the WordPress blog and supported event logistics and campaign reporting.
Oct 2022 — May 2023
Social Media Intern, Brand Team
Boston Medical Center · Boston, MA
Created video content that earned 10K+ organic views, managed social calendars in Sprout Social and Airtable, and delivered monthly performance reports with optimization insights.
Jul — Sept 2022
Marketing & Graphic Intern
iWorks @ Suffolk University · Boston, MA
Designed campaign visuals, edited promotional videos, and built branded email campaigns for nonprofit clients.
Selected work
My latest work.
A snapshot of what I make — from on-camera storytelling to campaign analytics.
Want the full portfolio deck or writing samples? Email me — happy to share.
Toolbox
Proficient tools & skills.
Analytics & Data
ExcelGoogle Analytics 4
Looker StudioPostgreSQL
Power BIPythonR / RStudio
SPSSSQL
TableauMarketing & Content
ActiveCampaign
Adobe Creative CloudBuffer
Canva
CapCut
Final Cut Pro
GoHighLevel
Google AdsHootsuiteHubSpotMailchimp
Meta Ads Manager
Meta Business Suite
Sprinklr
Sprout Social
Venngage
WixWordPressOperations & Workflow
AirtableAsana
Eventbrite
Google Workspace
Microsoft Office
Monday.comNotion
Salesforce
SlackTrelloTypeformZapierAI & Development Toolkit
ChatGPT
Claude
Claude Code
Claude Cowork
CursorElevenLabs
FigmaFlutter
Gamman8n
Perplexity
Supabase
Vercel
VS Code
XcodeWhy work with me
What I bring to the table.
01
Proactive problem-solver
A sharp eye for trends and innovation — I spot the opportunity before the brief asks for it.
02
Creative, yet data-driven
Strategy blended with storytelling — every creative decision backed by evidence.
03
Adaptable & collaborative
I thrive in fast-paced, cross-functional teams — comfortable owning work end to end.
04
International perspective
I've collaborated with people from diverse cultures and backgrounds, so I integrate seamlessly into any team.
Get in touch
Let's collaborate.
Open to conversations about marketing analytics, digital strategy, and edtech. The easiest way to reach me is to message or connect with me on LinkedIn.